Marketing

Organizations are continually challenged to communicate their message and measure the results of these communications. Octavian Group can assist with these communication needs by developing measurable strategies across various mediums and targeting investment to the most appropriate constituents.

• Market Research

• Identify the target market
• Evaluate most appropriate methods of communication
• Identify budgets for addressing targeted communications

  The first step is to confirm the market the client is addressing; who is the audience, what is the profile of the intended audience, and what are the motivators of the audience. Once the target market profile is complete we consider methods of reaching this audience; decisions are based on budget, effectiveness and measurability. Finally we present a proposed budget to achieve the stated marketing and communication objectives.

• Market Analysis

• Build on the market research conducted in phase 1
• Highlight the threats and opportunities in the market
• Evaluate various marketing techniques

After gathering all the relevant information, we enter the market analysis process. We consider the decision motivators of the target market and what strategies can be implemented to influence these motivators. Finally we evaluate various marketing techniques and different distribution channels to find out the most suitable ones for our clients.

• Marketing strategies

• Recommend advertising and promotion channels
• Generate tactical execution models

After the evaluation of various marketing techniques and distribution channels, we recommend the best advertising and promotion options for a specific situation. A step by step, detailed marketing execution strategy is provided which presents a tactical path to implementing a marketing plan.